Partner With PlayID Casino

Join the PlayID affiliate programme and partner with us to reach UK players through publishers, streamers, affiliates and marketing partners. We work with traffic partners of all sizes and focus on straightforward commercial terms, clear reporting and practical support to help you grow sustainably.

Programme purpose

Our affiliate programme exists to build long-term partnerships that drive licensed, compliant traffic to PlayID. We aim to provide partners with reliable tracking, timely payments and marketing assets that make it simple to promote our casino and sportsbook offerings to a UK audience while meeting local advertising standards.

Partnership benefits

Working with us you get a dedicated point of contact, locally relevant creatives and flexible commercial models. We support multi-channel campaigns including display, content, email and streaming, and we tailor materials for UK players. Partners also benefit from regular performance reviews and access to seasonal campaigns that align with key sporting and retail moments.

Commission structure

We offer flexible commercial options to suit different traffic types and risk profiles. Standard choices include revenue share, cost-per-acquisition (CPA) and hybrid deals that combine both elements. Contracts are personalised based on geography, player quality and expected volumes, so you can choose the model that best matches your acquisition strategy.

Tracking and reporting transparency

Accurate attribution is central to our partnerships. We provide a secure affiliate interface with real-time dashboards, clear conversion logging and downloadable reports so you can monitor performance at campaign, creative and player level. We also support industry-standard tracking links and conversion validation to ensure transparency around payouts.

Marketing tools and support

Partners receive a suite of ready-made assets, including responsive landing pages, banner sets, video tiles and suggested copy localised for the UK market. Where needed we can supply campaign briefs, creative testing and A/B suggestions. Every partner is assigned an account manager who can help optimise creatives, adjust landing pages and recommend traffic mixes that tend to perform well.

Long-term cooperation

We focus on sustainable relationships rather than one-off gains. That means clear payment schedules, regular account reviews and collaborative planning for growth. We expect all partners to follow responsible marketing and player protection guidelines; in return we provide support on compliance best practice and help with local promotional planning.